Samsung’s first ad for the Galaxy Gear smartwatch is straightforward stuff: Man on street accosts members of the public, shows them smart watch, members of public gasp in delight. And … scene!

We don’t know who the ad agency is, but the video has that trendy, slightly-washed-out look favored by Samsung’s lead U.S. shop, 72andSunny. Tell us what you think in the comments below:

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