Are You Trying To Be All Things To All Customers?
Your business can’t be all things to all people, and excel at anything. Every entrepreneur and every business needs a strategy to keep them focused. In fact, in this new world of pervasive interactivity, it’s time to rethink even how to develop a strategy. Strategy used to come from the inside looking out, but now it must come from a dialogue and engagement with constituents. These challenges and the processes for a modern strategic approach are highlighted in a recent book by Gerben Van Den Berg and Paul Pietersma, “The 8 Steps To Strategic Success,” which focuses on unleashing the ... → Read More
Startup Professionals - Friday, April 17, 2015