Our Best Guess About Why Apple Decided To Release The iPhone 5C (AAPL)
It turns out Apple still can surprise people. At today’s big iPhone event, it announced that the iPhone 5C would cost $ 99 with a two-year contract, or $ 549 without a carrier contract. Most people were expecting the iPhone 5C to be a low-cost phone to expand Apple’s market share. Some people dreamt of a $ 200 off-contract phone, but most realists warned that it would be $ 400-$ 500. We didn’t see anyone predict $ 550 off-contract. At that price, it won’t expand Apple’s addressable market. So, yeah, surprise! At $ 55o, the iPhone 5C is a bit ... → Read More
Silicon Alley Insider - Wednesday, September 11, 2013