CHART OF THE DAY: Search Is Still The Main Source Of Mobile Ad Revenue
This post originally appeared at BI Intelligence, a new subscription service covering every angle of the mobile industry. Globally, mobile ad revenues were up an impressive 83% last year, according to a new report from IAB and IHS. But the bulk of mobile revenue is still being driven by a desktop-based innovation, the search engine. Search accounted for 53% of global mobile ad revenues in 2012. That share is actually up slightly from 51% in 2011. (On the desktop, search only accounted for a 46% share of ad revenue in 2012.) In some regions the share controlled by search is ... → Read More
Silicon Alley Insider - Thursday, July 11, 2013