Microsoft Knocks $100 Off Its Surface Pro Tablet (MSFT)
Microsoft knocked off $ 100 from its top-of-the-line tablet, the Surface Pro, this weekend. The hybrid tablet/PC now starts at $ 899 for the model with 128 GB of storage.
We first spotted the price drop on The Verge.
The news comes a few weeks after Microsoft cut the price of its cheaper Surface RT tablet, which competes with the iPad, from $ 500 to $ 350.
But that wasn’t the end of Microsoft’s recent Surface woes.
The company was forced to take a $ 900 million writedown on the Surface RT due to unsold inventory. Later, it was revealed that Microsoft’s entire Surface business only generated $ 853 million in revenue for the company. Compare that to the $ 25 billion in revenue Apple brought in from its iPad business during the same period.
This could also be a sign that Microsoft is gearing up to launch a new generation of Surface tablets that run on Intel’s new “Haswell” processors. Those processors are very powerful and allow incredible battery life.
Join the conversation about this story »