Mavensay has been cultivating a community of recommendations for quite a while now, but only recently has the company taken its userbase’s disposition towards music recommendations and turned it into a brand new app: Rithm.

Rithm pulls from many of the messaging and social apps we love today, like Snapchat, Vine, and basic messaging apps like Whatsapp and Viber and applied that logic to music. The app lets users send music messages, along with a picture, video or dancing animated cartoon.

By looping in with Rdio, Spotify, iTunes and Soundcloud, Rithm lets the user search for any song their musical heart desires and add a little creativity to the mix. Users can even draw on top of photos (Snapchat-style) and the recipient will see that drawing play out to the song.

There are a few UI tweaks that can be made to improve the general workflow of the app, but aside from that, it’s a new take on messaging that I’ve grown rather fond of.

It’s incredible how much is added to a simple message by tacking on a song, and it offers a bit more creativity for the sender as opposed to a simple picture or video message.

John’s a bit too old to understand the value here, but he wasn’t too grumpy to be convinced that music messaging may very well be the next big thing in a generation obsessed with being digitally social.

Hopefully, Rithm will bring down the number of Instagram screenshots of people’s favorite song within the Music app.

The app is available now in the .