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LinkedIn Wants To Ramp Up Ads With An Advertising API Like Twitter’s And Facebook’s; A ‘High Priority’ Says CEO Weiner

LinkedIn ads

, now with 238 million registered users on its social network for the working world, wants to follow in the footsteps of Facebook and Twitter and turbo-charge its advertising effort. Speaking during the company’s quarterly earnings call, LinkedIn’s CEO Jeff Weiner said that the social network will be introducing an advertising API, so that brands and agencies can more easily make bigger media buys on the social platform. An exact date was not named, but Weiner said an ads API was a “high priority.”

“Introducing a robust set of APIs for social marketing agencies to best leverage the platform is a high priority,” he said. “We’re not pre-announcing a date but it’s high on our list.”

Launching an advertising API is a sign of how LinkedIn is looking to get more serious about how it makes revenue from ads on its platform. An advertising API will also companies to more easily make media buys, and will specifically mean that third party social media marketing and advertising agencies will be able to link up with LinkedIn, which can then get incorporated into larger media buys made through those agencies.

And, following from Facebook’s introduction of an , and Twitter’s in February 2013, LinkedIn introducing an advertising API will also be a sure sign that we will start to see more ad units as a result.

Right now, LinkedIn does not break out how much money it makes from advertising. The company tells me that it roughly categorizes those revenues in its “Marketing Solutions” division (one ad unit, where companies can advertise to “Work with us”, goes into Talent Solutions). In LinkedIn’s Q2 earnings reported earlier today, Marketing Solutions made up 24%, or $ 87.36 million, of the company’s $ 364 million in total revenues. With LinkedIn’s user numbers and features growing — including enhanced home pages for users with more news and other information, as well as a revamped search — there is room for ads to grow, too.

And that’s before considering mobile. The company has only recently started to introduce advertising on mobile, which now makes up about a third of all of LinkedIn’s traffic.


Motorola Is Trying To Erase The Sex Jokes It Made While Marketing The Moto X

Motorola’s has been building up hype for the Moto X, its first smartphone since Google bought the company. And the marketing campaign has been pretty heavy with its use of sexual double entendres.

For example, this afternoon Motorola tweeted out a photo of the phone with a customized back casing with the message, “Yep. We’ve got wood.” (No explanation necessary.)motorola twitter moto x penis joke wood

But once the Internet started picking up on all the risqué humor, things started changing on Motorola’s site that’s dedicated to the Moto X.

that “Motorola replaced the penis joke on the Moto X page with a … goldilocks reference?”

Here’s the original image:

motorola sex joke moto x

And here’s what’s on the site now:motorola site moto x goldilocks

A stranger double entendre.

A similar thing happened with another image.

To advertise Moto X’s touch-free voice control, Motorola wrote “Touch each other, not phones. Moto X responds to your voice, no touching necessary. (That’s what she said.)”

Yes, it actually threw in a “that’s what she said” joke just so consumers knew that the prior sentence was laced with sexual implications.

Click to enlarge:motorola moto x screengrab sex joke 

Now Motorola took the “That’s what she said” line off the image online to be less explicit.motorola moto x sex joke

Who wants to read between the lines?

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Actress Sophia Bush Gushes About Google Exec Boyfriend: ‘He’s The Spark To My Flame’

Sophia Bush BoyfriendActress/activist Sophia Bush was “feeling emotional” after hosting VH1′s Do Something Awards in Hollywood Wednesday night and took to social media to gush about her Google executive boyfriend, Dan Fredinburg.

Bush posted the following note to , accompanied by a photo of the couple:

I usually shy away from personal stuff, but I’m feeling real emotional tonight… Hosting the Awards was a milestone for me. And I wouldn’t have been the same without this man by my side. Thank you, Dan, for loving my passion and my fight. Thank you for being the spark to my match. (And yeah, shout out to  for making such damn sexy suits. ;) #hotness#worththewait #happy#unselfishcoupleselfie.

Note the hash tags.

#Worththewait indeed, as 31-year-old Bush was briefly married to her “One Tree Hill” costar Chad Michael Murray in 2005 for five months, and later dated costar Austin Nichols for six years before calling it quits in February 2012.

Bush and Fredinburg have been dating since earlier this year, and even attended Coachella together

“They’re both so passionate about the world,” a friend told Us Weekly in April, noting that Fredinburg is “super intelligent.”

Fredinburg has worked for Google for the past six years. He is a program manager there and has worked on Google Maps, Google’s privacy strategy, and YouTube. 

On , Fredinburg describes himself as an “Adventurer, Inventor, and Energetic Engineer @ Google.” 

He often tweets to his lady , and posted the same below photo, but with the caption: “So grateful to be on the arm of the benevolent, world changing  at the #DSAwards.”

Sophia Bush boyfriend

Fredinburg for Bush three weeks ago:

Happy birthday to the most incredible ball of energy that is  You never cease to amaze me with your love and compassion for those around you, unlimited talents and eternal sense of adventure!

Sophia Bush boyfriend

SEE ALSO: Google Program Manager Dates Beautiful Actress, Sofia Bush

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Yelp’s Local-Mobile Strategy Is Paying Off

Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.


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Yelp’s Mobile Strategy Is Paying Off (Forbes)
Yelp’s mobile division posted a strong quarter, according to the company’s latest earnings report. The Yelp mobile app user base climbed to 10.4 million users. The influx of mobile users, and clicks, has local businesses flocking to the service. The share of local advertisements on Yelp coming from mobile devices grew to 40% from 26% just two quarters ago. Read >

Appeals Court Rules Government Can Track Phone Location Data Without A Warrant (Wall Street Journal)
The U.S. government will not need a warrant in order to track cell phone location data. A U.S. Court of Appeals ruled, in a 2-1 result, that the government can approach carriers for user cell phone location data going back 60 days and can do so without having to establish probable cause.  The ruling broaches again the difficult issue of cell phone user privacy, and what data can be collected by the authorities without court approval. Read >

An Overview Of Mobile Wallets (M For Mobile)
M For Mobile released a comprehensive infographic detailing the current state of the mobile wallet. It covers worldwide statistics, where the mobile wallet is in terms of money, how consumers currently perceive mobile wallets, and predictions for the future of the mobile wallet. Read >

BII Mobile Insights App Annie

Google Play Exceeds App Store In Downloads, But Not In Monetization (App Annie)
App Annie released its Market Index report for the second quarter of 2013, detailing downloads and other app store insights. Their data revealed Google Play outpaced Apple’s App Store in downloads for the quarter. However, the App Store still has a big advantage over Google Play in monetization. Downloads from the App Store generated 2.3-times more revenue than downloads from Google Play. Read >

Android Gets Microsoft Office, But Not For Tablets (The Verge)
Microsoft released its Office software for phones running Android version 4.0 or higher. Interestingly, Microsoft has no plans to optimize the software for tablets, and is encouraging Android tablet users who want Office functionality to make use of Office Web Apps. Read >

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Nintendo Reports Disastrous Wii U Sales (Statista)
Nintendo’s newer Wii model, the Wii U, had a disappointing start and its sales fell off to just 160,000 units last quarter. Nintendo already competes with gaming console giants like Microsoft’s Xbox and Sony’s console. But the Wii U’s sales drop-off is also further evidence of the rise of mobile gaming and how consumer gaming habits are shifting away from the TV and to mobile devices. Entertainment consoles like Wii U compete indirectly with TV-streaming set top boxes like Apple TV, Roku, and Google’s new Chromecast dongle. Read >

Apple Opens iMessage Spam Reporting Tool (9 to 5 Mac)
Apple is releasing a tool ahead of its iOS 7 update that will allow users to block unwanted iMessages, or spam, coming through over-the-top mobile messaging services.  Read >

Top Google Exec Emphasizes Google’s New Direction (Quartz)
Sundar Panchai, head of Android and Chrome at Google, claimed, “Our goal is to put computing everywhere.” It’s a bit of a shift from the company’s official .  Google is trying to move beyond the Web and is fully aware of the importance of pumping out computing hardware, and how devices are an essential element in data collection. Read >

Google Now Tests Hyperlocal Neighborhood News (The Verge)
Google’s personal assistant software is running tests that will pump “hyperlocal” news to users. The local news feeds will be tailored based on the user’s current location, interests, and the time of day. Read >

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Apple Just Acquired A Company That Could Help Make The Chip For The iWatch (AAPL)

iwatch side view

Here comes the next round of iWatch hype – Apple has acquired Passif Semiconductor, a company that makes low-power chipsets, exactly what you’d need to make a really cool watch.

The news comes to us from AllThingsD.

The official comment from Apple is the usual not-really-a-comment-at-all:

Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Having acquired nine companies since October of last year, this is certainly true. But with rumors of an Apple-designed watch flying around like crazy, this will only further fuel speculation.

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White House Undermines Snowden As No “Whistleblower,” Calls Russian Asylum An “Extreme Disappointment”

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Following yesterday’s fresh revelations of the NSA program XKeyscore, which can pull up the content of email with the simple input of an address and date range, the White House used its podium today to slap Russia and label leaker Edward Snowden as neither a “dissident” or a “whistleblower.”

Russia has granted Snowden one year of asylum, finally ending the legal circus that trapped him in an airport for five weeks. That goat rodeo is over. Through Press Secretary Jay Carney, the White House was not hard to parse in its response to the decision, calling the move “extremely disappointing” and viewing Snowden as a felon that should be returned home for castigation. When do we simply point a finger and laugh?

This matters, as it underscores the current administration’s continued view of what constitutes whistleblowing or dissent. By fair estimate, Snowden’s actions fall under the rubric of either term. In fact, he manages to embody both at once: He used information to blow the whistle on government action that he considered to be a misdeed, and he acted out a firm act of dissent. Regardless of your view of Snowden and his actions, this cannot be denied.

What Snowden revealed about the NSA and its various programs have made liars out of many in the highest levels of our government repeatedly. It has sparked international dialogue on data surveillance and forced the NSA itself to explain itself. It has raised the profile of personal privacy to its proper place: as key to a free society.

What I must point out is the incredible mendacity and bad faith that the federal government has consistently employed to obfuscate and lie to the electorate. To put this into perspective, here’s TechCrunch yesterday on the XKeyscore program that is the most recent revelation via Edward Snowden’s leaked information:

Further leaks have revealed an NSA project called XKeyscore that, with a few keystrokes, can give a data analyst access to nearly everything a user does on the Internet – from chat sessions to email to browsing habits. [...]

The system is available to NSA analysts and can be accessed without a warrant. According to training manuals produced in 2010, the system requires analysts to request data on certain individuals. The system then scans traffic beginning and terminating in the United States using keyword searches. The system can also search Facebook comments, as well as other social media data.

The NSA responded to the leak with something so frail that you wonder if its original progenitor felt dirty penning the words: “Allegations of widespread, unchecked analyst access to NSA collection data are simply not true. Access to XKeyscore, as well as all of NSA’s analytic tools, is limited to only those personnel who require access for their assigned tasks.” Well then. I feel fine.

Either we have a right to digital privacy as a component to our larger right to personal privacy, or we do not. It’s my estimation that we do. This is the precise discussion we need to have. And thanks to the dissenting whistleblower Snowden, we are having it.

Sorry, Carney, but you’re off base on this one.

Top Image Credit: 


How to Use Social Media to Find Customers (Infographic)

Gaining popularity on social media is only half the battle. How do you convert those “Likes” into paying customers?

According to data compiled by Wishpond, a maker of social-media marketing applications, 77 percent of business-to consumer (B2C) marketers have acquired customers through Facebook, while business-to-business (B2B) marketers have found more success on LinkedIn — finding it a whopping 277% more effective than Facebook or Twitter.

Related: How You Can Get More Retweets on Twitter (Infographic)

For more on how social-media marketing helps generate business leads and ideas to stand out to potential customers, take a look at the infographic below.

Click to Enlarge+

How to Use Social Media to Find Customers (Infographic)

 


CHART: Showrooming Killer? Pinterest Drives ‘Reverse Showrooming’ At Bricks-And-Mortar Retailers

Pinterest, and specifically the act of “pinning,” is driving people into stores and influencing purchase decisions.

Recent data distributed by Vision Critical and highlighted in the Harvard Business Review found that 21% of Pinterest users had bought an item in a store after pinning, repinning, or liking the item on the site. 

Vision Critical describes this as part of a wider phenomenon it calls “reverse showrooming,” in which consumers search or browse products online and then enter the physical shop to make a final purchase.

(This contrasts with showrooming, which implies handling a product in stores, only to price-compare and buy it for less money online.)

Vision Critical’s study adds credence to the notion that social media has finally emerged as a commerce-driver.

At BI Intelligence, Business Insider’s paid subscription service, we recently analyzed over 15 datasets culled from a variety of sources to probe the viability of social media as a commerce and retail-driver. We published our insights in a recent report, “The New Art Of Social Commerce: How Brands And Retailers Are Converting Tweets, Pins, And Likes Into Sales.”

Subscribers also gain access to over 100 in-depth reports and hundreds of charts and datasets on mobile, social, and their impact across industries, including retail. 

BII_PinterestInStoresCOTD_7_11_13

But how did pinned items originally come to the attention of consumers?  Google, email, blogs? Pinterest itself? 

Vision Critical found that 50% of the items caught users’ attention while they were casually browsing Pinterest itself (24% on a stranger’s boards, 19% on a friend’s, and 7% on a retailer’s). Another 10% came from Pinterest searches. These numbers are a testament to Pinterest’s power as a kind of user-generated digital retail catalog that shoppers flip through for ideas

Unlike traditional showrooming, which is spurred by e-commerce giants like Amazon and eBay, reverse showrooming seems to have its roots in social media and social commerce: friends’ and strangers’ recommendations can inspire shoppers’ purchase decisions, offline and online.  

No surprise then that Nordstrom is testing displays that highlight Pinterest-trending items on in-store displays. 

To access BI Intelligence’s full report, The New Art Of Social Commerce: How Brands And Retailers Are Converting Tweets, Pins, And Likes Into Sales, sign up for a free trial subscription here. Subscribers also gain access to over 100 in-depth reports on social and mobile, and hundreds of charts and datasets. 

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Terrorism Task Force Agents Show Up At Journalist’s Home Over Google Searches About ‘Pressure Cookers’ And ‘Backpacks’

Apartment of Alina Tsarnaeva, sister of the Boston Marathon bombing suspects

Freelance journalist , a former music contributor at Forbes and freelancer, received a at her Long Island home from six agents from a joint terrorism task force on Wednesday morning.

In March Google reported that the FBI monitors the Web for potential terrorist activity. It appears this situation is a case of that task force in action.

Catalano said she had researched pressure cookers and her husband was looking for a backpack, a combination of terms that raises flags in the wake of bombings at the Boston Marathon on April 15 that killed three people and injured more than 260.

In a post describing the incident, Catalano writes

Mostly I felt a great sense of anxiety. This is where we are at. Where you have no expectation of privacy. Where trying to learn how to cook some lentils could possibly land you on a watch list. Where you have to watch every little thing you do because someone else is watching every little thing you do.

Catalano says that the agents told her husband that ”they do this about 100 times a week. And that 99 of those visits turn out to be nothing.”

Here are the tweets: 

After the initial scare, Catalano made light of the situation.

Nevertheless, judging by the last two lines of her blog post, the circumstantial gravitas has stayed with her:

All I know is if I’m going to buy a pressure cooker in the near future, I’m not doing it online.

I’m scared. And not of the right things.

SEE ALSO: New NSA Leaks Show How Easily The Government Can See Almost Everything You Do On The Internet

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