Force Factor, the performance supplement company whose Test 180 Ignite product promises to increase your testosterone 99 percent and make you “100 percent man,” spent at least $ 1.7 million on ads at ESPN.com last quarter, beating out Cadillac, AT&T, Google’s Chromebook, and Red Bull to be the current reigning champion of the sports sites’ prestigious advertiser list.

How do I know?

New York ad startup BiScience’s new product, AdClarity, monitors 5.1 million ads in over two million campaigns from over 300,000 advertisers on over 7,000 publishers’ sites. And AdClarity connects with major ad inventory exchanges, monitoring pricing. By combining the two, the tool gets a very good look at what has traditionally been very obscure data: How much your competition is spending (if you’re an advertiser), and how much your competition is making (if you’re a publisher).

Using Ad Clarity data, for example, you can tell that Yahoo probably made north of $ 7.5 million last month on its home page alone, with four campaigns, an average CPM of $ 1.10, and 168 million pageviews. Or that ESPN’s average CPM was higher, at $ 1.39, and that its U.S. site alone ran 609 campaigns in the last three months for its 35 million monthly visitors.

That’s astonishing information — and very valuable.

I wondered to BiScience CEO Kfir Moyal who it was most valuable to: agencies, publishers, or advertisers?

“I think advertisers/agencies are the sweetest spots as it plays a key consideration for them while planning and deploying campaigns,” Moyal said. “Having said that, publishers always like to compare monetization alternatives and profitability so their use case is pretty strong as well.”

Agencies can use the tool to plan their media spend, Moyal said, while in-house advertisers can cut out the ad exchange middlemen and deal directly with publishers — with a lot more intelligence to inform their negotiations.

How exactly does AdClarity manage this?

Moyal didn’t want to get into exact details, but essentially the company maintains its own proprietary RTB (real-time bidding) engine which is integrated with multiple ad inventory sources. Essentially, the company knows what advertisers are paying and publishers are making by having a seat at the table during the lightning-fast digital negotiations, and seeing who has the winning bid. In addition, the company monitors thousands of publishers pages to see what actually runs

Hence the fine-grained, specific information.

That data is sliceable by day, week, and month, and also provides trending information, Moyal said, which is helpful to advertisers who are planning campaigns.

Company / App Name: FiveYearItch.com

http://FiveYearItch.com

What does it do?

We find escape-worthy jobs for software developers — and for employers, we find developers excited about the something extra in your job.

Employers invite developers to apply to a job. Developers can browse jobs in specialized boards.

Why do we need it?

All good software developers have comfortable jobs, but after a few years they get the itch to move on. They want to stay anonymous and let employers know that they are open to GOOD job offers.

Who is it for?

Good, experienced software developers and employers looking for experienced skilled developers who don’t NEED a new job but, are open to a job with something special–commitment to open source, the opportunity to help humanity, etc.

What makes it stand out from the crowd?

This is the only place that employed developers can announce their willingness to receive offers, yet stay anonymous.

What’s next?

Developers and employers — sign up, and we’ll match you!

Pitch Video

http://fiveyearitch.com

Click for sound.

 

Shane Smith, CEO and founder of media giant VICE, which is famous for its controversial video content, talks about what it’s like having investors as Rupert Murdoch when deciding on the direction of the company.

SEE ALSO: VICE CEO: Never Hire Anyone From TV Or Advertising To Do Online Video

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Bitcoin had an insane day, rising more than $ 140, on volumes of close to 1 million transactions.

As a result, Coinbase, which acts as the market-making intermediary for hundreds of retail outlets who accept Bitcoin, reached its buying limit.

Here’s the message the site left to clients an hour ago as transcribed by ycominbator:

Due to higher than normal buy volumes, we are unable to provide exact price quotes right now.

Instead of pausing buys entirely, we decided to give people the option to purchase bitcoin at the market price in a few days. Once your USD funds arrive, we will exchange them to bitcoin at the market price at approximately Friday Nov 22, 2013 at 07:56AM PST.

Note that you can cancel your order at any time up until your bitcoin arrive from the transfer history page.

The market price of bitcoin changes frequently. Below are some recent prices to give you an idea. These do not guarantee what the price will be in a few days.”

Insanity.

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The Senate Committee On Homeland Security And Governmental Affairs will hold a hearing called “Beyond Silk Road: Potential Risks, Threats, and Promises of Virtual Currencies” at 3 pm today.

You can watch it live here » 

But the combination of Bitcoin’s rise in price and the seizure of massive illicit e-commerce site Silk Road, on which Bitcoin was the primary medium of exchange, has put it in the sights of regulators. (A site billing itself as the new version of Silk Road has already gone live.) 

“Whether or not virtual currencies prove to be a boom or a bust, I think it’s clear that some folks just want a chance to try and play by the rules,” Sen. Tom Carper (D-Del.) said in his published opening remarks. “That’s difficult to do if the rules or proper authorities aren’t clear or if the future is uncertain.  It’s also difficult if a large number of bad apples are allowed to spoil the bunch.”

We’ll be updating this space with news from the hearing. Of course, we’ll also have our eye on prices. 

Here’s who will testify:

Witnesses

Panel I

• Jennifer Shasky Calvery

  Director, Financial Crimes Enforcement Network

  U.S. Department of the Treasury

• Mythili Raman

  Acting Assistant Attorney General, Criminal Division

  U.S. Department of Justice

• Edward W. Lowery III

  Special Agent in Charge, Criminal Investigative Division

  U.S. Secret Service, U.S. Department of Homeland Security

Panel II

• Ernie Allen

  President and Chief Executive Officer

  The International Centre for Missing & Exploited Children

• Patrick Murck

  General Counsel

  The Bitcoin Foundation, Inc.

• Jeremy Allaire

  Chief Executive Officer

  Circle Internet Financial, Inc.

• Jerry Brito

  Senior Research Fellow, The Mercatus Center

  George Mason University

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